Google Analytics MCP Server
Connect GA4 to Claude, ChatGPT or Perplexity and just ask. Ask AI runs a hosted MCP server that reads your live Google Analytics data — sessions, traffic sources, conversions, and revenue — alongside Shopify, Google Ads, Search Console, and 17 other sources, all queryable in a single conversation.
7-day free trial. No credit card required.
What is an MCP server?
MCP (Model Context Protocol) is an open standard developed by Anthropic that lets AI assistants query external data sources in real time during a conversation. Instead of exporting a report and pasting numbers into a chat window, the AI calls the MCP server directly and gets live answers from your actual analytics.
For Google Analytics, this means Claude, ChatGPT or Perplexity can read your real GA4 data — without building custom reports or wrestling with the Explorations UI. You ask a question, the AI queries your GA4 property via the MCP server, and you get an answer from your live data.
Ask AI runs the MCP server for you. You connect GA4 with one-click Google OAuth, grab your MCP URL from the dashboard, and paste it into your AI tool. That's it.
What GA4 data is available via MCP
Once connected, your AI can query all of the following from your live Google Analytics 4 property.
Sessions & users — by day, week, month, and channel
Traffic sources — organic, paid, direct, referral, social breakdowns
Conversions — events, goal completions, conversion rate by source
Landing pages — top entry pages, engagement, bounce
E-commerce — purchases, revenue, add-to-carts, checkout drop-off
Audiences — new vs returning, geography, device category
Connection method
Google OAuth via the official Analytics Data API — one-click authorisation, read-only access. No tag changes, nothing installed on your site.
How to set up the Google Analytics MCP server
Four steps. Takes under 5 minutes from start to first query.
Connect Google Analytics
Sign up and connect GA4 with one-click Google OAuth. Read-only access — we can never change your property or data. Historical data syncs in minutes.
Get your MCP URL
Go to AI Tools in your dashboard. Your unique Remote MCP Server URL is ready immediately. No configuration required.
Add to Claude, ChatGPT or Perplexity
In Claude: Settings → Connectors → Add Custom Connector → paste your URL. ChatGPT uses a Custom GPT and Perplexity supports Remote MCP directly. Takes under 2 minutes.
Start asking questions
Open a new conversation and ask anything about your traffic and conversions. The AI queries your live GA4 data and returns real answers — no exports, no report-building.
Example queries you can ask
Once your GA4 property is connected via MCP, ask your AI tool questions like these:
“Which traffic sources drove the most conversions last month?”
“How did organic search sessions trend over the last 6 months?”
“What's my conversion rate by channel, and which is improving?”
“Which landing pages have high traffic but low engagement?”
“Compare new vs returning visitor revenue this quarter.”
“Did my paid traffic convert better than organic last week?”
More powerful with your other tools
GA4 tells you what happened on your site — but the real answers come from joining it to sales and spend. The same MCP server also exposes Shopify, Google Ads, Search Console, Klaviyo, and 16 other sources alongside Google Analytics, so you can ask cross-platform questions no single dashboard can answer.
“Does GA4 organic traffic line up with actual Shopify revenue by day?”
“Compare GA4 paid sessions to Google Ads spend — what's my real cost per session?”
“Which Search Console queries bring traffic that GA4 shows converting?”
“Do GA4 checkout drop-offs match spikes in Gorgias support tickets?”
Supported AI clients
Ask AI uses the Remote MCP standard, which these AI tools support natively.
Claude.ai (Pro/Team) + Claude Desktop
Perplexity.ai Pro
Using ChatGPT or Gemini? Ask AI also supports those via Custom GPT (ChatGPT) and function calling (Gemini). Set them up from your AI Tools dashboard.
Security and data access
AES-256 encrypted at rest
All credentials and access tokens are encrypted before storage. No plaintext secrets, ever.
Read-only permissions
We only request read-only Google Analytics access. We cannot change your property, filters, or data.
Revoke anytime
Disconnect GA4 or delete your account at any time. Your synced data is deleted immediately.
Frequently asked questions
What is a Google Analytics MCP server?
MCP stands for Model Context Protocol — an open standard developed by Anthropic that lets AI assistants like Claude query external data sources in real time. A Google Analytics MCP server gives Claude, ChatGPT or Perplexity direct, read-only access to your GA4 property so you can ask about sessions, traffic sources, conversions, and revenue in natural language — without building reports in the GA4 UI.
Does this work with GA4 or Universal Analytics?
GA4. Universal Analytics stopped processing data in 2023, so Ask AI connects to your GA4 property via Google's official Analytics Data API with read-only access.
Do I need to install anything or add tracking code?
No. Ask AI reads your existing GA4 data through Google's official API — there's no new tag, no change to your site, and no gtag edits. You authorise read-only access in one click.
Which AI tools can I use it with?
Claude (claude.ai Pro/Team and Claude Desktop) and Perplexity Pro support Remote MCP servers directly. ChatGPT connects via a Custom GPT and Gemini via function calling — Ask AI supports all of them from the same dashboard.
Can I combine GA4 with my other data?
Yes — that's the point. The same MCP server also exposes Shopify, Google Ads, Search Console, Klaviyo, and 20+ other sources. You can ask cross-platform questions like whether GA4 organic traffic matches real Shopify revenue, all in one conversation.
Is my data secure?
All credentials are encrypted with AES-256-GCM at rest. We only ever request read-only permissions. You can disconnect any source or revoke access at any time from your dashboard.
Connect Google Analytics to Claude today
Create an account, connect GA4, and start asking questions in under 5 minutes. 7-day free trial, no credit card required.